Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is RUKATECH s.r.o., Prikop 843/4, 60200 Brno, Czech Republic, Tel.: +49 176 5970 3192, Email: info@rukatech.de. The controller responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you arrived at the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string "https://" and the padlock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event that consent has been granted, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible website functionality and a customer-friendly and effective design of the website visit.

You can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your enquiry and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your enquiry in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided there are no statutory retention obligations to the contrary.

6) Comment Function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you selected will be stored and published on this website. Furthermore, your IP address will be logged and stored. This IP address is stored for security reasons and in the event that the data subject violates the rights of third parties or posts unlawful content by submitting a comment. We require your email address in order to contact you if a third party should object to your published content as unlawful.

The legal bases for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

7) Data Processing When Opening a Customer Account

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can see which data is required for opening an account in the input form of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the controller's address stated above. After deletion of your customer account, your data will be deleted provided all contracts concluded through it have been fully processed, no statutory retention periods prevent this, and we no longer have a legitimate interest in continued storage.

8) Data Processing for Order Handling

8.1 To the extent required for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the purpose of notifying you about updates owed by us and is processed by us for this purpose only insofar as this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in full or in part in performing concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Disclosure of Personal Data to Shipping Service Providers

- BRT

We use the following provider as our transport service provider: BRT S.p.A., Piazza Diaz 7 - 20123 Milan / Italy

Before delivery of the goods, we pass on your email address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR for the purpose of coordinating a delivery date or announcing delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery, we only pass on the recipient's name and delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery announcement is not possible.

Consent may be withdrawn at any time with effect for the future vis-a-vis the controller named above or vis-a-vis the provider.
- Deutsche Post

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

Consent may be withdrawn at any time with effect for the future vis-a-vis the controller named above or vis-a-vis the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent may be withdrawn at any time with effect for the future vis-a-vis the controller named above or vis-a-vis the provider.
- DPD

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent may be withdrawn at any time with effect for the future vis-a-vis the controller named above or vis-a-vis the provider.
- Austrian Post

We use the following provider as our transport service provider: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

Consent may be withdrawn at any time with effect for the future vis-a-vis the controller named above or vis-a-vis the provider.

8.3 Use of Payment Service Providers (Payment Services)

- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function of your end device operated with iOS, watchOS, or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. To authorise a payment, you must therefore enter a code previously defined by you and verify it using the "Face ID" or "Touch ID" function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm the success of the payment.

If personal data is processed in the described transmissions, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple stores anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymisation completely excludes any personal reference. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorisation device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment will be processed via the "Google Pay" application on your mobile device operated with at least Android 4.4 ("KitKat") and equipped with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay of more than 25,- €, your mobile device must first be unlocked using the verification method set up in each case (such as facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a uniquely assigned transaction number, which is used to verify that a payment has been made. This transaction number contains no information about the real payment data of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively in the relationship between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the described transmissions, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Google reserves the right to collect, store, and analyse certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimisation and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The terms of use for Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider for which you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

If you select a payment method for which we pay in advance, during the ordering process you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

In order to safeguard our legitimate interest in determining your ability to pay in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. Based on the personal data you provide and further data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you selected can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things, but not exclusively.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider for which you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this purpose.

8.4 Sanctions List Screening

As part of initiating business relationships and processing orders, we reserve the right to compare the personal data provided to us by you with data from sanctions lists of the European Union and/or its individual member states and to decide, based on the results of this comparison, on the establishment of the business relationship or on the execution of the order.

This data processing is carried out in accordance with Art. 6(1)(c) GDPR due to our legal obligation to check and ensure that we do not enter into business relationships with sanctioned natural or legal persons and thus prevent the provision of resources to such persons.

9) Web Analytics Services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google (Universal) Analytics sets cookies, which are stored as small text modules on your end device and collect certain information. This information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude direct personal identification.

The information is transmitted to Google servers and processed there further. Transfers to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, is carried out only if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender, and interests of website visitors. This is done by analysing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google (Universal) Analytics, Google Signals may be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6(1)(a) GDPR, created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

9.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. This information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude direct personal identification.

The information is transmitted to Google servers and processed there further. Transfers to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, is carried out only if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender, and interests of website visitors. This is done by analysing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, created an account on this website, and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

9.3 Google Tag Manager

This website uses "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a standardised user interface. Google Tag Manager itself does not store or read any information on user end devices. Nor does the service perform any independent data analyses. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC. in the USA is also possible.

This processing is carried out only if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.4 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of user behaviour on our website and to create pseudonymised user profiles. Among other things, this makes it possible to analyse movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks, and mouse-overs). As a rule, pseudonymisation excludes direct personal identification. Your data is not merged with clear personal data collected about you by other means.

All processing described above, in particular the reading or storage of information on the end device used, is carried out only if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

9.5 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

10) Retargeting/ Remarketing and Conversion Tracking

10.1 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google account and that information from your Google account will be used to personalise ads you view on the web. If, in this case, you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to create audiences. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the end device used, is carried out only if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

Details on the processing initiated by Google and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.2 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behaviour on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the alignment and content of our offers more interest-based. The tags are never used for the personal identification of users.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

11) Site Functionalities

11.1 Trusted Shops Trustbadge

Graphic elements from the following provider are integrated on our website to display external customer reviews and/or an externally awarded seal of approval: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our online presence.

In the case of an online order placed with us, further processing may take place.

Depending on your express consent pursuant to Art. 6(1)(a) GDPR, your order information (order amount, order number, and, if applicable, purchased product) as well as your email address will be transmitted in encrypted form to the provider via the Trustbadge after completion of an order in order to check an existing registration for the provider's services (in particular "buyer protection") and, if applicable, enable a new registration.

If an existing registration is identified or if a new registration with the provider for its services (in particular buyer protection) takes place, your order information (order amount, order number, purchased product) as well as your email address will be transmitted to the provider and further processed by the provider on the basis of the contractual agreement with the provider in accordance with Art. 6(1)(b) GDPR in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The agreement on joint controllership can be viewed here: https://help.etrusted.com/hc/de/articles/23970817960082

11.2 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive maps in order to present geographic information visually. By using this service, our location is shown to you and any directions are made easier.

As soon as you access those subpages into which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; in this context, data may also be transmitted to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyses them.

The collection, storage, and analysis are carried out in accordance with Art. 6(1)(f) GDPR on the basis of Google's legitimate interest in displaying personalised advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree with the future transfer of your data to Google in the context of using Google Maps, it is also possible to completely deactivate the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus the map display on this website cannot then be used.

Where legally required, we have obtained your consent to the processing of your data described above in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for lodging an objection described above.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.3 - Cloudflare Turnstile

We use the CAPTCHA service of the following provider on this website: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The service checks whether an entry is made by a natural person or improperly by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. In order to ensure that an action is performed by a human being and not by an automated bot, Cloudflare Turnstile collects the IP address of the end device used, recognition data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The processing described is carried out only if you have given us your express consent for this in accordance with Art. 6(1)(a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

We use the CAPTCHA service of the following provider on this website: Intuition Machines, Inc., 350 Alabama St, San Francisco, CA 94110, USA

The service checks whether an entry is made by a natural person or improperly by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. In order to ensure that an action is performed by a human being and not by an automated bot, the provider collects the IP address of the end device used, recognition data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual personal responsibility on the internet and in preventing misuse and spam in accordance with Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

For the transfer of data to the USA, the provider relies on the European Commission's standard contractual clauses, which are intended to ensure compliance with the European level of data protection.

12) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be granted by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the relevant box. This ensures that such cookies are only set on the respective user's end device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning, or logging cookie settings, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management and thus in a legally compliant design of our website.

A further legal basis for processing is also Art. 6(1)(c) GDPR. As the controller, we are under the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject

13.1 Applicable data protection law grants you the following rights as a data subject vis-a-vis the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the legal basis cited for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the processing purpose and - where applicable - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If there are statutory retention periods for data that is processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after the retention periods expire, provided it is no longer required for contract fulfilment or contract initiation and/or we no longer have a legitimate interest in continued storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defence of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object under Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Version: 17/04/2026, 03:11:38